Drove end-to-end redesign of the therapy intake experience, transforming a cold search interface into a guided questionnaire that built trust with prospective clients, lifting Arrival-to-Lead rate from ~3–4% to 8.6% (+130%) in four months. Improved paid traffic Arrival-to-Lead ~30% across the broader marketing site. Owned marketing site, landing pages, and email communications in collaboration with product, engineering, and marketing teams.

Owned end-to-end marketing design for Gainful across landing pages, checkout flows, email campaigns, and Facebook/Instagram ad creative. Supported conversion and acquisition goals through iterative design across paid social and owned channels for a DTC supplement brand.

Led end-to-end UX for Avalara.com (~1.5M monthly visits); rolled out the Skylab MX design system and migrated the site to AEM Cloud, enabling 5+ templated page types and faster publishing. Reduced design → development → production turnaround by ~30% (JIRA tickets and story points) and increased "Get Started" requests. Built and scaled the Figma component library, cutting page and asset creation time for designers.

Researched and mocked up interfaces for gatesnotes.com. Created branded PowerPoint decks showcasing UI/UX design iterations.

Strategized, ideated and produced design templates, logos, brand campaign concepts and other marketing and advertising materials for Cal Poly Green Campus and Eco Reps. Executed all design assets for campus events while maintaining brand for future reuse.

Presented ideas that can get across to audiences of various backgrounds and produced digital content for all social media outlets. Managed multiple posts for a following of +2000 on Facebook. Increased followership by 120% on Instagram.

Oversaw marketing initiatives, including sales collateral design and development, marketing awareness campaigns, marketing research and website maintenance. Formulated and pitched a print package to ten diverse Cal Poly departments and organizations. Organized and advertised the package through print, social media, website, email, and physical outreach to gain awareness of UGS as a whole.

Developed overall brands for the first annual Major League Hacking events. Facilitated all scalable UI/UX design decisions through wireframes and prototyping, understanding the trade-offs during the process. Acted as a catalyst for collaboration for the betterment of the team, encouraging peers to share critical feedback regularly.

Regulated the club's CRM for over 400 subscribers. Constructed needed content on various social media platforms, promoting Adobe CC. Organized multiple industry tours for students.

Designed digital and print graphics with a comprehensive cross-media marketing strategy, while leading a committee of 9 diverse students to organize, promote, & execute a week-long recruitment event for over 40 new attendees.

Created an iOS app, Neighborly, that helps individuals effectively facilitate donations while inventorying items in properties by utilizing augmented reality, computer vision, web scraping, & machine learning to integrate where to find specific items online, making insurance claims reasonable.

Formed an iOS app, slogo, that provides awareness to San Luis Obispo open spaces.