C
✷ Available for work

Cidney Lee

Product designer focused on flows, systems, and the people moving through them.

Most recently Senior Product Designer at Cerebral. Before that, Avalara and Gainful — mostly in healthcare and wellness, where the stakes for getting a flow right are real.

View selected work Resume
Selected work — 2024–2026
01
✷ Cerebral · Product Designer · Growth
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Cerebral desktop
Lifted Arrival-to-Lead from 2.76% to 8.6% — a ~212% increase, week over week.
Redesigned the end-to-end conversion experience across pre-signup questions, welcome screens, value interstitials, and clinician selection, informed by research, funnel data, and competitive analysis.
02
✷ Cerebral · Product Designer · Growth
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Surfaced real-time insurance estimates before users hit the funnel's biggest drop-off point.
Designed a cost estimate entry point on the find-a-therapist page with four response states covering every verification outcome. Live on cerebral.com.
03
✷ Gainful · Freelance Product Designer
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Gainful multi-channel campaign design
1,200+ BFCM conversions and a 6.2% conversion rate on a BOGO promo.
Four campaigns across landing pages, email, and paid ads for a DTC supplement brand.
04
✷ Avalara · Lead UX Designer
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Avalara marketing site design system
Cut design-to-production turnaround 30% across a site with 1.5M monthly visits.
Rolled out the Skylab MX design system, built and scaled the Figma component library, and migrated the site to AEM Cloud.
Conversion Design  ·  Design Systems  ·  Growth  ·  A/B Testing  ·  Figma Component Libraries  ·  Marketing Sites  ·  Healthcare & Wellness UX  ·  Multi-Channel Campaigns  ·  Insurance & Fintech Flows  ·  Research  ·